The Tipping Point is a bestselling book by acclaimed author Malcolm Gladwell. In addition to being an author, Gladwell is a journalist for The New Yorker having also written Blink , Outliers and What the Dog Saw: And Other Adventures (a compilation of some of his articles). The ‘tipping point’, as Gladwell suggests in the title, refers to the point where a trend grows gradually until it hits a point where instead of gradual growth, it becomes an epidemic. He aims to prove that seemingly different epidemics occur for the same underlying reasons. He opens up the book describing two examples: the boom in sales of Hugh Puppy shoes in the late 90’s and the significant drop in crime in New York in the late 80’s/early 90s. Very different right? Yet he makes the claim that they are for the same reasons. He attributes the epidemics to three main concepts: the Law of the Few, the Stickiness Factor and the Power of Context. In describing the Law of the Few, the basis of the concept is o